The 18th edition of RFRF from February 21st to February 22nd, 2017 at CPM: Service, Speed, Comfort, Omni-channel — Key Marketing Success Factors for Fashion Retail of today and tomorrow”
is the title of the next RFRF-event, which will be hosted by IGEDO Company and Messe Duesseldorf Moscow, in cooperation with Fashion Consulting Group (FCG) and PROfashion Publishing House , under the organizer-ship of ITMM, the Stuttgart, Germany, based International Fashion Marketing and Management Consultancy. Russian and International Fashion Marketing experts will share the RFRF Program with theme-oriented presentations and panel discussions, work-shops and master-classes.” The program will feature all important issues related to attract more solvent customers to the stores, to better respond to their individual preferences of demand, to monitor customer behavior and to develop a kind of service culture towards the consumer, that she or he will never forget, “ said Reinhard E. Doepfer, General Manager of RFRF, who built the event, co-located to CPM, since its take-off edition in February 2008. According to the visitor records of the organizers of RFRF, more than 12.750 professionals from fashion industry, trade and retail participated over the past 17 sessions of RFRF. One of the highlights of next RFRF will be the “Buyers’ Briefing on fashion trends for the pre-order season Autumn/Winter 2017/18”, which is planned by WGSN, the London, UK, based trend forecasting agency. “Last time in September 2016, when we launched our first Buyers’ Briefing at RFRF, we had an overwhelming response from Russian professional people at the first briefing, and we had to repeat the conference on the second day”, said Lizzy Bowring, Head of Catwalks, with WGSN. As a tradition, participation in RFRF is free-of-charge for persons which will be officially registered as accredited visitors of CPM.