Boam

Ethno Boho

This winter Boam, a new tee label dreamt up by the designer sabine Morillion, whisks girls away to a world of happiness and elegance. Playful graphic prints, with a sprinkling of sophistaced embrodery details, go perfectly with the beaded accessories.

Loose fabric and fluid colours make up this airy and creative wardrobe. From nude colors to black and white or burgundy , Boam boho chic is sure to win the hearts of girls everywhere.

ABOUT THE BRAND

In 2014, a fashion-obsessed french mum set out to create the ultimate teen brand for her daughter. The ‘teen ‘line echoes the fabrics and prints from women ‘s collection. She decided to start BOAM, a specially devised dressing room for teens their morphology, their own codes and their nascent taste but insured for the world of fashion.

With unique pieces with romantic tendencies, fine materials, soft shapes and vibrant colors, Boam embarks girls in a chic bohemian world.

Boam, more than a fashion, a way of life! First  French acronym of a teenager Beautiful, Original and Modern ‘Bo-am’ sets a tone positive and rewarding frenglish for our girls looking for themselves: ‘Bo I am’. The brand conveys the core values for a teen good about yourself: freedom, power, delicacy, romanticism and cheerfulness.