Aden + anais

aden + anais

When CEO and co-founder Raegan Moya-Jones moved to the United States, she couldn’t find the muslin swaddles used by every mother in her native Australia.
So she did what any mother-to-be would do, she rolled up her sleeves and got to work. In 2006, aden + anais® was born and can now be found in thousands of stores in more than 65 countries, worldwide.

ABOUT THE BRAND

www.adenandanais.co.uk

our story 

we believe in muslin.
From the breathability and natural give to the softness and durability, we aim to bring global awareness of cotton muslin and all of its benefits.

we believe in simplifying the lives of parents and caregivers.
Parenthood is a blessing but can also be very overwhelming. This is why we create products that are as versatile and useful as they are beautiful. Anything we can do to make a baby safe and comfortable, and a parent’s life easier, equals a job well done for us.

we believe in safety.
Safety is kept top of mind when developing our product range. Each and every product goes through a rigorous course of testing before hitting the market—including tests by Raegan on her four girls. Whether it’s through eliminating loose blankets in the cot with sleeping bags or knowing the correct way to swaddle, we strive to make sure our brand influences families to build the safest environments for their baby.

we believe in expression through style.
Our signature, iconic prints are unique to the baby industry and make us who we are. Influenced by stories we hear, scenes we see or just inspirational colours, there is a meaning behind each of our designs that create the patterns that complement your style and make your babies fall in love.