Carrera Play

Teen’s energy and love for life

The focus of Carrera jeans is teen’s world, both boy’s and girl’s world.
Play jeans, an innovative and revolutionary trousers “outside beautiful as jeans, inside comfortable as a jumper”, is the basis of Carrera’s proposal. This exclusive product is perfect for young people because it creates a link between the fashionable design of denim, in the exterior side, and the comfort of a jumper’s textile, in the interior side. The textile’s dynamism and the flashy colors (from electric blu to green, from yellow to coral but also to black&white) symbolize teen’s energy and love for life.
Carrera exposes t-shirts with logos and special details that are the result of company’s research and experimental design: new textiles, new models, chromatic contrasts finalize a proposal planned to understand teen’s needs.

ABOUT THE BRAND

Carrera jeans is an Italian clothing company unique for its complete control of each phase of production line, from its privately owned cotton fields cultivations to production and distribution.
Leader in jeans’ market since 1965, Carrera proposes complete collections young, dynamic, versatile for woman, men and children including tops, shirts, jacket, trousers, accessories and shoes.
According to Carrera’s corporate philosophy, kids and teens represent the cornerstone of our future. Is for this reason that Italian company offers them a clothing able to combine comfort, excellent material and youth design in order to accompany them in their growth.