Bellybutton

Spring/Summer 2016

Summery freshness with the new bellybutton home product line

Once again, bellybutton presents its children’s fashion collection in a typically clean look and light and tonal colors this season. A newly designed Newborn NOS home product line provides summery freshness due to its pure and tender orientation. Throughout the three delivery dates and due to the new sizing,

bellybutton sets its focus on organic cotton for many collection segments and provides age-based styles appropriate for all target groups.

bellybutton home collection

Cozy knitwear, blankets, cloths and pillows – that is the new bellybutton NOS home collection of the Newborn section. A pure and high-quality orientation is achieved by premium organic cotton fabrics in exclusively tender color schemes, like pastel, white and shades of grey. And the classical bellybutton star always decorates various garments, like 2in1 shirt body suits, romper suits, caps and cloths. bellybutton has created beautiful gift ideas for every occasion with this new product line.

Colors and materials

Typically, bellybutton presents its new collection in soft shades, like grey, beige, white and blue. Thus, both a summery fresh, as well as a cool and reserved look is achieved. Mélange colors still play an important role and are reinforced by prints. As usual, all pieces of the collection can be tonally combined; three individual flash designs provide colorful highlights,

Besides single and slub jersey, interlock and fleece fabrics, organic cotton is in the center of attention regarding materials. Moreover, bellybutton places its emphasis on cooling linen, as well as embroidered cotton fabrics in order to guarantee light wearing comfort. Additionally, special key styles are created by tulle fabrics and softly structured flat knitwear. Diverse used washes create a certain casual style for jeans, as well as woven trousers and jackets.

Newborn (Sizes 50 – 86)

The new baby collection is based on the central colors white, taupe, grey and blue, as is the entire collection. All styles are pure and clear. The tonal interplay of colors is highlighted by various combination possibilities; moreover, flash designs in ceramic blue, rose violet and sulphur yellow set colorful accents, if desired.

In addition to the denim collection made of soft jeans fabrics, the girls‘ garments are provided with Polka dots, checks and funny prints of zebras, lions and hashtags, typical for bellybutton. Baby-friendly, innovative cuts and new details are predominant. Hence, knitted cardigans convince by little side slits in order to harmonize with widely cut shirts or tunics. Pictures of little stars and tulle details in white and light grey keep underlining the pure and clear look of the Newborn section. The boys‘ collection is characterized by little trucks, tools and roaring lions, presented as large mélange prints or as part of the flash designs. A multitude of stripes and angular designs are extensively displayed on jog pants and shirts. Moreover, buttons for easy dressing are still in the center of attention throughout the entire Newborn assortment.

Minis (Sizes 68 – 128)

The Mini collection for boys and girls is extraordinarily stylish and trendy. The focus is put on premium quality and casualty combined with trend and suitability for daily use. The entire collection is presented in well-known color schemes and premium materials, like linen, jersey and organic cotton. The prints are clean and come in plain colors. Casual and wide cuts, especially for shirts, are innovative for the girls and thus guarantee a casual look. This summer, little, graphical patterns meet the classical bellybutton star and Polka dot design. Moreover, pineapple prints on summery shorts and shirts refresh.

The festive product line convinces by soft materials, like tulle and linen. Shirts made of a mixture of materials, linen in the front and slub yarn in the back, are special features. Little ruffle details and light, delicate dandelion prints perfectly complete the high-class look.

Tulle-look jeans and tulle skirts and dresses are the highlights of the collection.

For the boys little Vespa rollers, buoys and tools are presented on various ringlet and mélange fabrics. Light shorts with belts in matching colors and casual jog pants must not be missing. The collection is completed by additional flash designs: funny styles, like red tomatoes for the boys and green, fresh kiwi fruits for the girls perfectly create the summer feeling. Colorful highlights can be set by the assortment of unisex jackets, trousers and hoodies in the combinable flash colors ceramic blue, rose violet and sulphur yellow.

The entire collection consists of 396 pieces.

ABOUT THE BRAND

Maternity clothing, children’s clothing, care product series, equipment for children and gifts – bellybutton has highly enriched its portfolio since its establishment in 1997 and has developed into a lifestyle brand all around pregnancy, children and family. Managing director Astrid Schulte has established an extraordinary company together with the founders Dana Schweiger, Ursula Karven, Katja Emcke and Annette Bode: altogether, the founders have 16 children of their own and know what they are talking about; for that reason

bellybutton is possibly the only “mother approved label” in Germany. “bellybutton. We believe in children.”