ABOUT THE BRAND
Today’s ever-changing,cross-cutting,price-aware market requires a continuous monitoring over production, organization and distribution optimization. Thanks to a mix of outstanding commercial strategies, Antony Morato managed to considerably increase its own partners’ mark-up .
At the same time, the brand elevated its own value proposition at the eyes of the final customers fine-tuning its ability to master the latest trends in the world of communications. Underlying the outstanding price/quality ratio and the high style content, this winning marketing mix contributed to create the success of kidswear project Antony Morato Junior and positioned it in the exclusive circle of international premium brands.
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