Guess

Guess

GUESS KIDS FW 2016 COLLECTION

The Guess Kids FW 16 collection travels East and moves with ease from zen-like balance to a bold urban attitude.

Guess Ink

Japan’s fascinating heritage and its multifaceted modern culture is reflected in a collection enriched with a variety of elaborate patterns. Oriental in inspiration, the collection pieces stand out for sophisticated details such as kimono-shaped dresses and prints drawing on Japan’s age-old floral tradition. Time-honoured motifs are unexpectedly paired with unusual fabrics such as nylon and heavy jersey, while cherry blossoms bloom on washed and distressed denim, for a super cool look.

Ink blue and indigo dominate the colour palette, laying the basis for bold colour block effects.

Denim stars in the collection for boys, in a variety of washes and comfortable shapes, combined with chequered prints and innovative patchworks on shirts and sweatshirts, for truly dynamic outfits.

The winter clouds

Strolling through the city under a cloud-filled winter sky, the Guess kids’ world is suddenly overtaken by a shower of colours expressing vitality and joy de vivre. Pastel tints cheer up rock and noir looks that draw inspiration from vibrant city streets, with urban contrasts reflected in a mixing and matching of clean lines and contemporary aesthetics.

Black and white tweed, picked up by bright dashes of colour, make for a smart casual style suitable for every occasion. Geometric jacquard prints in pink and burgundy endow fashion-forward girls with a sophisticated allure, unveiling their dreamy side in designs featuring green hummingbirds and stylish fairies.

The outfits for boys ensure freedom of movement with a touch of glamour. Light velvet, flock prints and heavy knitwear warm up those cold winter days, enabling Guess kids to continue indulging in hours of fun outdoor play.

Highlights

Key fabrics: denim, black and white tweed, light velvet, heavy knit

Colours and prints: ink blue, indigo, pastel hues, flock prints, chequered prints, floral pattern 

ABOUT THE BRAND

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS products are distributed through branded GUESS stores as well as better department and specialty stores around the world. As of January 31, 2015, the Company directly operated 481 retail stores in the United States and Canada and 356 retail stores in Europe, Asia and Latin America. The Company’s licensees and distributors operated an additional 831 retail stores outside of the United States and Canada. For more information about the Company, please visit www.guess.com.