Lemmi

Lemmi collection report spring/summer 2016

The new trousers collection by LEMMI for spring/summer 2016 sets the mood for warm summer months. The focus is put on an optimal combination of perfect fit, best quality and styles appropriate to all target groups. LEMMI attaches great importance to materials this season, as well. All materials are of hardwearing quality and soft, but also very elastic and authentic. This is ensured not least by an additional, high-quality finishing of the denims and flat woven fabrics. Altogether, a self-conscious and trendy appearance is guaranteed with the

LEMMI trousers becoming the favorite piece. Lemmi trousers have to fit perfectly – always!

Children have different physiques throughout the same body height. Therefore, LEMMI provides five fantastic fits per size – SUPERSLIM, SLIM, MID, BIG & SUPERBIG – and therefore it offers the possibility for each boy and each girl to find the perfect trousers. Due to an additional adjustable waistband further fine adjustments can be made without changing the fit. Children feel comfortable wearing LEMMI trousers and are always “up to date”.

The LEMMI NOS product line is an attractive complement to the seasonal collection. Topical washes and qualities are provided for two models with different waistband sizes for the girls and two models for the boys respectively.

TROUSERS

Boys Juniors (92 – 176)

Delivery dates: December, January, February, March

Shapes

This summer LEMMI still sets its focus on the favored fits KEN Tight and PEP Regular with narrow legs and slim hemline for the boys. 5-pocket looks continue to be the key styles, but

Chinos with a slim silhouette are must-haves this summer, as well. Casual Bermuda and skater shorts with trendy fits enlarge the assortment for the most beautiful time of the year.

Detailed solutions with jeans fabrics and innovative, diversified washes result in an authentically attractive offer of trousers for cool boys.

Fabrics

Highly elastic materials characterize LEMMI’s trouser collection this spring/summer 2016. Combined with sophisticated washing techniques, innovative light denim stretch qualities (8.5 – 10 oz.) provide an authentic look and best wearing comfort throughout the Denim product line. Blue Denims, blue-blue Denims, black Denims and grey Denims are offered in a great variety.

From Slub Yarns to Flats – a broad assortment is offered. Noble highlights like T400 Stretch and Hyper Stretch guarantee extraordinary form stability and best fit due to their high elastic recovery and their extraordinary elasticity. Jersey Denims with a soft touch feeling and jeans character are this season’s absolute must-haves, as well. Furthermore, casual cotton structures with decent fade-out character are still trendy. Sporty elastic twill fabrics provide both optimal wearing comfort and cool trendy styling for the slim silhouettes.

Washes

The washes reach from noble, clean looks to slightly grungy used looks. Cutting-edge trends like light sun-bleached jeans and reduced vintage-destroy looks are presented decently and consumer-oriented. For all jeans LEMMI sets its focus on an authentic look and creates a diverse product line due to various shades of blue.

Colors: peppers, vintage indigo, twill and olive

Fabrics: Light Denim, blue Denim, blue-blue Denim, black Denim, grey Denim, Slub Yarns,

Flats, T400 Stretch, Hyper Stretch, jersey Denim, cotton, elastic twills

TROUSERS

Girls Juniors (92 – 176)

Delivery date: June, July, August, September

Shapes

The top-selling articles ROSI skinny with its body-hugging fit and its narrow legs, the skintight fit JANE jegging, as well as the casual Boyfriend-style fit BETTY still remain trendy.

The 5-pocket-style remains trendy and the trousers are enhanced by feminine detailed solutions. The established fits obtain a summery facelift by fresh details. The partly cool rolled up sleeves set further trendy accents.

The shorts collection offers the entire range of fits: slim fit Bermuda shorts, Capri trousers, shorts and hot pants complete the offer for this summer.

Fabrics

Highly elastic, smooth and soft materials throughout the Denim and cotton segment are characteristic for the new LEMMI Girls collection offering high functionality and comfort. The jeans section provides light blue Denims, blue-blue Denims, black Denims and grey Denims in rustic looks, as well as noble and delicate satin Denims and jersey Denims.

Further highlights of the collection are T400 Stretch and Hyper Stretch. Due to their high elastic recovery and their extraordinary elasticity they guarantee extraordinary form stability and best fit. Light Hyper Stretch Gabardines and soft satin stretch throughout the color palette set the mood for summer. Stronger shades of pastel, like cayenne, pastel turquoise, lime and bleu set trendy accents to the classical non-colors. Summery allover designs complete the picture.

Washes

Authentic washes underline the denim character of the LEMMI Girls trousers collection. It provides sky-bleached, summer blue, vintage-used, rinsed, tintings, and buffies, as well as light grey and black/black. Innovative dyeings and trendy effect washes set further accents.

Colors: sky-bleached, summer blue, vintage-used, rinsed, tintings, buffies, light grey, black/black, cayenne, pastel, turquoise, lime, bleu

Fabrics: Blue Denims, blue-blue Denims, black Denims, grey Denims, satin Denims, jersey

Denim, T400 Stretch, Hyper Stretch, satin Stretch

ABOUT THE BRAND

LEMMI — always fits!

Whether at school, rampaging or playing sports in the afternoon, attending special events like birthday parties and more — LEMMI offers pants, that play along and always look good. Parents can depend on a perfect cut for the best fit and highest wearing comfort, also on high quality product, as well as a compelling price-performance ratio. LEMMI, that is quality conscience fashion, that suits children and parents.

Always on top of current trends, when it comes to trendy cuts, clever details and cool washes and is still always authentic and above all appropriate for children. For every child, whether large, small, thin or hefty, LEMMI always has the right fit based on the innovative ready fit system:

LEMMI is fit strong

•For every style and size there are 5 fits respectively: Superslim, Slim, Mid, Big, Superbig

With this extensive offer, LEMMI is unique in the market

•Each pair of pants features an adjustable tie for additional fine adjustment

•The cuts are tested regularly on children by experienced technicians

•LEMMI uses exclusively elastic material, some with more than 5% spandex:

Super Stretch, Stretch, Comfort Stretch, some with T400 stretch qualities

•An additional silicon finish provides the necessary softness in the wash process

LEMMI is a target trend fashionable — fashion trends are transferred equitably according to the consumer

•Styles like Boyfriend and Jogger in knit denim

•Wash trends with market relevance: Distressed, Acid, Tinting, Coatings like function-jeans (Thermo)

LEMMI is the “best buddy” for all active kids, that plays along, comes across easy-going but not arrogant and provides fun and action. No brand fits so well, none play along so much, none provide so much movement freedom.

LEMMI lets children be themselves and doesn’t hold them back. LEMMI is uncomplicated, authentic, clever, dependable and full of joy.