READY TO FISH: blending natural with unnatural
The Ready to Fish_ collection is inspired by the New York City High Line Park, mainly the congruity of nature and artificiality in one setting. The park is located on an old railroad line, the West Side line, which has now been transformed into an urban escape of nature and beauty. This idea of blending the natural with the unnatural into one harmonized environment is the central concept behind the collection and can be seen in all aspects of the collection.
Piet Oudolf, Dutch garden designer of High Line, creates a landscape of colour and texture by maintaining the plants’ natural state throughout all four seasons.
About the Brand
Ready to fish_ is the prêt-a-porter line of the Ilja Visser Group. The label was founded in 2007 and creates fashionable products. The core of the collection is the women’s wear, which is enriched with furniture and music.
Everything comes from a feeling of sharing artistic expressions. Ready to fish_ is surprising yet recognizable because of its innovative approach to fashion, which makes the collections feminine and modern. Made of carefully selected fabrics the collections are characterized by elements of contrast and asymmetrical silhouettes.