Shampoodle: The Naïve Collection

Shampoodle: The Naïve Collection

The Naïve Collection is dedicated to our house god Henri Rousseau, who’s green jungles we dived into for color guidance and inspiration. We found a paradise lost, a romantic spirit and a childish simplicity, synonymous with our collection. Enjoy:)

About the Brand

Shampoodle is the product of former photographer/advertiser/developer Jakob Wästberg and art director/graphic designer Helene Stevenberg. It started back in 2006 as a hobby project with the goal to produce something that would have an impact on someone elses life, even if small. From the birth of the project (and our first child) until 2010 we had spread in over 15 countries and over 6 000 kids around the world were running around in our Shampoodle Track-suit (first item ever made). That’s when we realized that our slow cook project had reached the status of being something more than a hobby and that we really enjoyed what we were doing! Today we are maneuvering the poodle from our neighbourhood in Södermalm, Stockholm, Sweden. Stay close, because this Swedish poodle is going to upgrade the world royaly!

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